What do we do?

We’re an innovation advertising agency
that brings ideas to life!

Digital Marketing

  • Digital Strategy
  • Content Marketing
  • Campaign Planning
  • PPC
  • SEO
  • Social Media Marketing
  • Email Marketing
  • Display Advertising
  • Search Engine OPtimization
  • Search Engine Marketing

Web Development

  • Web Hosting
  • Content Management System

UX Design

  • Research and Analysis
  • Website review
  • Copywriting
  • Website Design

Production

  • Video Production
  • Photography


Digital Strategy

To succeed online as a business or brand, several metrics must be adhered to for a successful strategy – understanding how each part of your online presence fits together. This fundamental aspect makes it easier for a brand to conquer the online visibility. That’s where Vannians can help.

Digital strategy built with your business in mind

Your brand online goals dictate our thought process to develop strategic online vision for your business. With this vision already build Vannians embark on creating multichannel measurable strategies. At Vanna we design an approach that brings together multiple marketing channels in a cohesive strategy that accelerates the growth of your business.

Digital strategy that guides your business from inception

A good digital strategy requires a comprehensive approach that reviews every aspect of your business with regards to current online presence. With a concrete vision and a marketing plan, Vanna helps you understand precisely where your business needs to be through a rich user experience and a website that clearly generates positive ROI.

Digital strategy you can measure

Every digital strategy Vanna produces is always tied back to the original metrics so that we can measure success accurately and learn where it can be optimised to maximise results for your business.



Content marketing

Content can be tailored to engage your target audience throughout the buying cycle. From research, to creation, to implementation, Vanna delivers efficient, effective content marketing for our clients.

Keep your users engaged with content marketing

At Vanna we use content marketing to educate, inform or entertain your customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Audiences are increasingly becoming immune to marketing communications and we believe that it is the right time to use more engaging methods to reach the consumers.

Consumption then behavior

Or Vanna goal of content marketing with regards to your brand is to attract and retain customers by creating timely, relevant and valuable content, all with the intention of influencing customer behavior. It’s an ongoing process that is best integrated into your overall marketing strategy.

At Vanna, We define content marketing simply as "Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences".



Campaign planning

Your digital marketing can be more cost effective and more efficient – what you need is a joined-up approach. Our Vanna digital campaign planning service will help you develop a cohesive strategy.

Vanna digital campaign plan to push growth

The purpose of a digital marketing plan according to us is to force your brand through the process of researching and clearly articulating the aims and goals of your brand’s digital initiatives, along with clearly targeting digital personas, and methodically choosing which channels to go after them and how.

Vanna steps into creating a successful campaign plan

It is by thoroughly researching your business that bespoke online marketing plan can be developed and initiated with features that include:

  • Market Research and Competitor Analysis
  • Objectives and Goals
  • Audience Setting and Value Propositions
  • Channel Strategy
  • Implementation
  • Measurement



PPC - Pay Per Click

Are you getting the most out of your paid search advertising? Vanna delivers improved ROI for our clients by understanding their audience – how to find them and how to convert them.

Attract the right relevant visitors to your website

Achieving a profitable PPC campaign however is challenging, requiring you to manage the cost of clicks and keyword targeting whilst reducing overall PPC spend.

When competition is fierce and you have to stay ahead of a steep learning curve and your competitors, experienced professional management is the answer. Our PPC management helps you to target only the kind of the visitors you need, presenting them with consistent messaging throughout their user journey. By tracking every aspect of your campaign, we refine the messaging and optimize key elements to improve ROI.

Vanna goes the extra mile for you

It is by thoroughly researching your business that bespoke online marketing plan can be developed and initiated with features that include:

A lot goes into building a winning PPC campaign: we go the extra mile from researching and selecting the right keywords for your brand, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions guided by the set ROI.



SEO - Search Engine Optimization

To achieve search engine success, you need a user focused approach based on legitimate SEO strategies – while keeping up with the latest algorithm updates. That’s where Vanna comes in.

Results focused Search Engine Optimization

If your website is languishing in the search engines then your business, products and services aren’t receiving the visibility they deserve. For your business, this can mean limited revenue from your website as a result of less traffic and conversions.

But with SEO often being shrouded in mystery, you need a transparent service that delivers on what it promises – measurable meaningful results. That is exactly where Vanna comes in. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Vanna we believe these principles go hand-in-hand.

Why is SEO important for your business growth?

Search engine optimization is essential because:

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
  • SEO improves the user experience and usability of a web site.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site.
  • SEO can put you ahead of the competition by getting more clients through the website.



SOCIAL MEDIA MARKETING

The opportunity for your business on social media is significant – you just need to know how to take advantage of it. Vanna can help you build out profitable social media campaigns.

Measurable social media marketing that generates positive ROI

Digital marketing mix has placed social media marketing at the top of the curve. As a business Facebook, Twitter, Instagram, Linkedin, Youtube etc should be a fundamental aspect of your social media marketing mix.

Extracting the potential from social media can be difficult, especially when obstacles like a lack of resources, identifying meaningful metrics and understanding how it fits into your wider marketing are considered.

Social media marketing – your business needs to get social

Being social is about more than just status updates and tweets. By applying proven strategies and techniques it is possible to generate significant ROI and achieve meaningful, specific commercial objectives.

The right social media strategy can help you slay the competition

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. Here is how Vanna thinks of social media with regards to your brand;

  • Social media posts can be used to drive targeted traffic for your brand website.
  • Use of social media for business boosts your site’s SEO.
  • If you’re doing it right, social media will lead to real relationship building.
  • Social media users are receptive to your messages.
  • Social media ads allow targeting and retargeting.
  • Social media can help you get noticed at events, and even generate earned media coverage.
  • You can respond to problems immediately.
  • A strong social media presence builds brand loyalty.
  • Your competition is getting social, so you should too.
  • The social media marketing arena is a (fairly) level playing field.
  • When it comes to news jacking, social media is king.
  • You’ll find customers you didn’t know existed.
  • Customers you didn’t know existed will find (and buy from) you.



EMAIL MARKETING

Did you know that there are 3x more email accounts than Facebook & Twitter accounts combined? Or that you are 6x more likely to get a click-through from email than Twitter? As a savvy business, you’ve probably seen the reports that show email has the highest ROI of any marketing channel available and you’re probably keen to start using it to drive sales and revenue for your business.

But how exactly do you get started? What are the steps you need to take to get up and running with email and ensure your campaigns are a success? In this guide, we’ll talk you through the process of getting started with email marketing to help ensure your first campaign is a success.

  • Step 1- establish your goals
  • Step 2- Build your email list
  • Step 3- Select the type of campaign you want to send
  • Step 4- Create your campaign
  • Step 5- Measure your results

Benefit From an Email Marketing Service with Proven Deliverability

Email marketing is by far one of the best digital marketing channels your business should undertake to not only reach more customers but also get leads. Some of the importance of email marketing is;

  • Targeted marketing opportunities
  • More personal and targeted than social media marketing
  • Data driven and measurable
  • Permission to contact prospects and clients
  • Stay top of mind
  • Generate sales
  • Cost effective and affordable
  • Mobile devices enable people to check their emails constantly



DISPLAY ADVERTISING

Our Vanna Display advertising comes in several forms, including banner ads, rich media and more. Unlike text-based ads, we rely on elements such as images, audio and video to communicate an advertising message.

Reach customers on the web and in apps — across devices.

AdWords display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is. This is great visibility especially for a specific product that your brand wishes to push across the digital divide.

Reach the right customers.

With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, consider your offerings, and take action.

Are you hesitant to use Banner Ads in your marketing campaign? Here are 10 reasons you need to give it a chance

  • It completes your branding circle.
  • Avoid expensive long term contracts.
  • Capturing the market through remarketing/retargeting.
  • Look like a big fish and gain trust.
  • Benefit from “Geo-targeting.
  • Entice your target by knowing their interests.
  • Get the ads featured on relevant sites.
  • Use complete transparency to your advantage.
  • Take advantage of A/B split testing.
  • Enjoy lower marketing cost since online display advertising is not at all expensive



SEARCH ENGINE MARKETING

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

What SEM is and how to do it right.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Vanna bids on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives your business the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.



Search engine marketing’s greatest strength is that it offers your business the opportunity to put your ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.



CONTENT MANAGEMENT SYSTEM

When you’re creating your new website, your CMS will determine how manageable your website is in future – Vanna has the experience necessary to help you choose the right CMS for your business.

Content management system that lets you control your content

A Content Management System (CMS) gives you the control to update your website in an instant, eliminating the time consumed waiting for website changes to be made by IT staff or agencies. There are many options out there such as WordPress, Drupal, Magento and a whole host of open source solutions; which can make choosing the right CMS a difficult decision. This is where Vanna comes in, to make sure that you can upload, update and change your website content on the go for faster conversions.

Content management system that is flexible and easy to use

Using a requirement driven selection process, Vanna can help you to find the ideal CMS platform for your needs. Vanna enables you to use your website more easily, with an interface that is simple, easy to use and straightforward.



WEBSITE HOSTING AND SUPPORT

If you want your website to be a success, you need quality hosting and expert support – here at Vanna, we can provide you with both.

Website hosting and support that you can rely on.

At Vanna we strive to deliver hosting solutions that meet your needs. Working with a select number of reputable and trusted suppliers we can offer dedicated hosting and monitoring 24/7, 365 days a year. By taking a consultative approach, we will analyse and listen to your requirements before recommending the best website hosting options based on these needs.

Support that goes beyond

As you would expect we offer issue management, resolution and retesting as core components of our website support packages. We also work to a set of SLAs that ensure major, moderate and minor issues are dealt with swiftly, while general maintenance is handled in a structured way.

But we like to think we go a bit further and are readily on hand to provide wide ranging technical advice and assistance, as well as training on many different aspects of website management. To find out more about our website hosting and support packages, get in touch today.



USER RESEARCH AND ANALYSIS

Whether you are creating a digital marketing strategy or starting a website project, we can help you get the user insight you need to deliver a solution that works for your target audience.

User research and analysis for better business decisions

The Vanna approach to user research and analysis is flexible to the needs of the project and the challenge being set. Engaging users with face to face interviews, telephone research and questionnaires provides user insight, while website analytics and engagement tools offer multiple data sources for analysis. The blend of tools and research activities undertaken all depends on your objectives and requirements.

Combining user insight with statistical analysis

With so much data available digitally, additional value can be gained by combining in-depth user research with expert data analysis. This approach identifies where and how tasks are performed with finding out the ‘why’, context that is only achievable through engaging users.



WEBSITE REVIEW AND ANAYSIS

Understanding that your website isn’t performing is the first step – understanding why is the hard part. Our experts can help you understand where the problems are and how to fix them.



879

Cups of Coffee

30000

lines of code

1050

Designs

500

Emails

Receive your free creative consultation

Tell us what you need. Our creative experts would love to hear about your needs and hopefully assist in helping you with some of your design and marketing concerns. We offer a one-hour free consultation either face-to-face or over a conference call. Whatever is more convenient for you.